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The short-term goal of the association is to immediately
begin getting new customers through direct response marketing. The
member will implement the local marketing
campaign to gain thousands of exposures daily. Marketing is numbers. The more
exposures… the more sales. The long-term goal is to gain national awareness.
Why do our national competitors do so well? Is it because they provide better
service? No. They have name recognition. The goal in the future is that when
someone things of lawn care they think 1-800-PEST-CONTROL, and when national lawn
care companies advertise prospects subconsciously think it’s 1-800-PEST-CONTROL.
It will happen. Imagine hundreds of independently owned lawn care companies
that provide excellent service and have name recognition. Wow! If you want
to be a part of this national network, call today before someone else gets
your market.
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